#7 GLOBALACTION
のコト

07

#7 GLOBALACTIONのコト

NEPAL
COFFEE

The Story of BIKAS COFFEE tells the story behind a cup of BIKAS COFFEE.
The fifth story is about the production of a cup of coffee.

Through this coffee, which is accessible to all,
our brand aims to create a community of people with “certain common valuesand to create actions that enable all human beings to contribute to society.

GLOBALACTION is the value of connecting fans who share the same philosophy. With the recent focus on sustainability, CSV (Creating Shared Value), which balances both economic and social values, has been attracting a great deal of attention.
In this context, we are now in an era where we are required to make the ‘right choice’ (responsibility) in order to protect the earth and society, such as ethical consumption and food loss.

 However, before we can make the ‘right choice’, we must also make a ‘pleasant choice’ for ourselves.
In other words, if we don’t have the feeling of ‘liking’, our activities will not continue.
Everyone is saying, “This is important to me! I like it! It’s fun!” It would be good if society allowed people to express this more. By giving form to individual value (what is good for the individual), we can also create economic and social value.
GLOBALACTION is an initiative that overlaps individual, economic and social values.

Story of BIKAS COFFEE

10 stories of BIKAS COFFEE are now on view! Story of BIKAS COFFEE #3
Check out “about community” now!

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