A drink ticket that connects an everyday drink to a drink for the future.
To celebrate the first anniversary of the opening of the BIKAS COFFEE Tokyo Edogawabashi real store, a new BIKAS Green Drink Ticket has been created!
A drink ticket that connects an everyday drink to a drink for the future.
To celebrate the first anniversary of the opening of the BIKAS COFFEE Tokyo Edogawabashi real store,
a new BIKAS Green Drink Ticket has been created!
Drink tickets are only available in the online store. The more you buy, the more you save, and there are many ways to enjoy drink tickets, but after a year of operation, one issue has come to the fore.
‘They’re used up and done with’.
At first, we had an image of drink tickets circulating in the community as a symbol of the economy and society, but in reality, they are just permeating the community, and after use, they end up in the bin. Also, the basic motive for using drink tickets is that they are cheaper, but we wanted to create more value than just being cheap.
This initiative allows us to get involved in our daily lives in tree-planting projects, which until now we could only participate in once a year with a crafan. More than that, the cup of coffee we drink in our daily lives creates the cup of coffee we will drink in our daily lives in the future. We believe that this project is possible only because BIKAS COFFEE is running a tree-planting project, and that we can all help to realise the ‘circulation’ of coffee.
And above all, this initiative is a commitment to EARTH as a brand. This project will also contribute to the realisation of the brand’s promise to “create forests and live with forests”, in other words, to the regeneration of the richness of the forests.
Did you know that BIKAS COFFEE has two brand colours: ‘BIKAS Black’ and ‘BIKAS White’?
“BIKAS Black” for “Preparedness”.
“BIKAS WHITE”, which stands for ‘Promise’.
Each of these colours reflects the brand’s aspirations, and ‘BIKAS GREEN’ is a new addition to the brand colours.
The ‘BIKAS GREEN’ brand colour used this time is a photo from Story of BIKAS COFFEE #3 ‘Agroforestry no koto’.
BIKAS COFFEE’s core GLOBALACTION “Tree Planting Project” aims to create a society where people can continue to draw their own future.
We recognise all colours in the mirai that each of us draws. There can be not only light and dark greens, but also yellow and orange of flowers and colourful red of humans.
Like the agroforestry in Harupan Village, Mirai can only be formed by the overlap of various people’s aspirations. This is the meaning behind the new brand colour ‘BIKAS GREEN’.
Until now, drink tickets were received and processed by staff when they were used, but from 10 October 2022 onwards, for every drink ticket used, a vote can be cast in a special pot. When 33 drink tickets are accumulated in the special pot, one coffee tree will be planted in the village of Harpan, the production area.
10 October 2022.
BIKAS COFFEE Tokyo, Edogawabashi celebrates its first anniversary.
In 2022, the coffee you drink today will be reborn as coffee three years later. In order to continue drinking BIKAS COFFEE with everyone here in Mirai, Edogawabashi, the second year of the BIKAS COFFEE Tokyo Edogawabashi shop will bring BIKAS even closer to your daily life. We look forward to your continued support.
